Privacy Policy

Last Updated: 4th October 2025

1. Introduction

It's My App ("we," "us," or "our") is committed to protecting and respecting your privacy. This policy explains what personal data we collect from you, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR).

2. Data We Collect About You

We may collect and process the following data about you:

• Identity Data: Includes first name, last name, username.
• Contact Data: Includes billing address, email address, and telephone numbers.
• Financial Data: Includes payment card details, which are processed securely by our third-party payment provider (e.g., Stripe, PayPal) and are not stored by us.
• Transaction Data: Includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and other technology on the devices you use to access this website.
• Usage Data: Includes information about how you use our website and services.

3. How We Use Your Personal Data

We use your data for the following purposes:

• To register you as a new customer.
• To process and deliver your subscription, including managing payments.
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
• To administer and protect our business and this website (including troubleshooting, data analysis, testing, and system maintenance).
• To deliver relevant website content and advertisements to you.

4. Legal Basis for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Legal Obligation: Where we need to comply with a legal or regulatory obligation.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Your Legal Rights

Under UK data protection law, you have rights including:

• Right of access: You have the right to ask us for copies of your personal information.
• Right to rectification: You have the right to ask us to rectify information you think is inaccurate.
• Right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
• Right to restriction of processing: You have the right to ask us to restrict the processing of your information in certain circumstances.
• Right to object to processing: You have the right to object to the processing of your personal data in certain circumstances.
• Right to data portability: You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

To exercise any of these rights, please contact us at hello@itsmyapp.co.uk.

8. Changes to this Privacy Policy

We may update this privacy policy from time to time. The updated version will be indicated by a "Last Updated" date.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@itsmyapp.co.uk. You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).